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Privacy Policy

At Virtufy, your privacy is extremely important to us. This Privacy Policy explains how Virtufy (“we”, “us”) collects, uses, and protects your personal data in compliance with GDPR, UK GDPR, and global privacy regulations. By using Virtufy, you agree to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Personal Information

  • Name, email
  • Account and profile data
  • Subscription status

1.2 Body Scan & Image Data

  • Photos and body scan data uploaded by users
  • Used only for virtual try-ons and personalization

1.3 Usage & Device Data

  • App usage
  • IP address, device type
  • Crash and performance data

2. How We Use Your Data

We use data to:

  • Provide virtual try-ons and recommendations
  • Manage accounts and subscriptions
  • Enable social and marketplace features
  • Improve app performance and security
  • Comply with legal obligations

3. Subscription & Billing Data

Virtufy uses Apple In-App Purchases.

We receive limited information from Apple:

  • Subscription type
  • Purchase & renewal status
  • Transaction identifiers

⚠️ Virtufy does not store credit card or payment details.

4. Legal Basis (GDPR)

We process data based on:

  • Contractual necessity
  • Legitimate interests
  • User consent
  • Legal obligations

5. Data Sharing

We may share data with:

  • Cloud hosting providers
  • Analytics and security services
  • Legal authorities if required

We do not sell personal data.

6. Data Retention

Data is retained only as long as necessary to provide services or comply with legal requirements.

7. User Rights

Depending on your location, you may:

  • Access your data
  • Request correction or deletion
  • Withdraw consent
  • Request data portability

Contact us to exercise your rights.

8. Security

We use industry-standard technical and organizational measures to protect your data. No system is 100% secure.

9. Children’s Privacy

Virtufy is not intended for users under 16. We do not knowingly collect data from children.

10. Changes to This Policy

We may update this policy. Changes will be posted with an updated date.

11. Contact

For questions about these Terms, contact us at: [email protected]

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